Doc Itchy got his name while teaching at the College of Veterinary Medicine decades ago. Doc Itchy has spent over 30 years researching and learning the best treatments for allergy and dermatology. He has traveled the world sharing and teaching what he learned.
There is a lack of clear, accurate medical information and treatments available to pet owners. Most of the information available online about pet products suggest the wrong ingredients at the wrong doses, which completely fails to treat and prevent your pet's disease or symptoms.
Doc Itchy became frustrated with his pet’s parents wasting time and money on ineffective products and misleading advertising. He searched for and tested almost all available over-the-counter products, but could not find any clinically-effective products based on the proven medical research.
Doc Itchy decided to step-in by making his own home-grown in-house treatment formulas using the highest quality proven ingredients while making sure his patients loved the flavor too.
A Magic Success
In 2021, Doc Itchy had another idea. He enlisted the help of his now accomplished adult children to help bring Doc Itchy's treatment formulas to more than just his local patients, but also to you and your pets at home.
Every Doc Itchy treatment is based on current medical research published in peer-reviewed veterinary medical journals.
Henry the Helper is Doc Itchy's puppy ambassador, traveling the country and meeting the many new patients who have been helped by Doc Itchy's products.
Every treatment formula has medical science data and is clinically proven on 100s of DocItchy's clinical patients. However, not a single formula is recommended for your pet until it receives Henry's paw-print of approval.
Give Henry a bark on Instagram at @henry_thehelper
MEET
BOARD-CERTIFIED VETERINARY DERMATOLOGIST
For over 30 years, Dr. Hnilica has been diagnosing and treating allergic skin disease in pets, teaching veterinarians, and advancing clinical research. Every Doc Itchy formula begins with real science and real-world clinical experience.
1993
1994 – 1997
1997
2000
2007
University of Georgia
Faculty • 3 Years
University of Tennessee
Faculty • 8 Years
Lincoln Memorial University
Faculty • Present
Unlike many pet supplements that are formulated around ingredient trends, every Doc Itchy formula begins with published veterinary research, real clinical experience, and ingredient doses used in veterinary medicine.